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What is Twitter?

Social networking is becoming an increasingly important part of modern life with millions of people using social media sites every day. Twitter is a very popular social media website where you can post regular statuses or 'tweets' on a micro blog. As a result of its popularity, Twitter is becoming a vital ingredient in the marketing mix for small businesses.

Twitter allows your business to engage with your customer base in a way that is cost-effective and immediate. The only cost to the business owner is the time of the trained staff to update their Twitter feeds and some Twitter training.

Twitter also allows you to get instant feedback from your customers in a way that would be expensive and difficult to set up in organised focus groups. The feeds allow you to draw visitors to your company website and also gives you an opportunity to launch new products and share company news, while you are having an ongoing dialogue with your customer base.

Although some small businesses are nervous about using social networking, some simple Twitter training will make a huge difference and you will soon see what a vital tool it is for aiding brand awareness and new customer acquisition, as well as keeping you front of mind with your current customers.

How to Tweet - The Twitter Training Basics

Twitter is the fastest growing social networking tools of the decade. Who would have thought that 'Tweeting' would have worked its way into our vocabulary so quickly? Whilst Twitter is an excellent way of keeping up with celebrity gossip and chatting to friends, it can also help small business owners to ramp up their client base and to undertake some effective marketing strategies.

Businesses looking to get onto Twitter will need to know the basics so engaging in some Twitter training can be a good first step. If you are already clear on how to set up an account and how to send a tweet, it's very straightforward to create a business account.

To increase your followers it can be a good idea to host a competition or prize draw to encourage more people to follow your tweets. You can also ask industry giants who are already established on Twitter to 'Re-Tweet' your tweets, to get them heard by more people.

An important consideration for starting a business Twitter account is making sure someone in the company is looking after the Tweets. Having fast responses to customer tweets can vastly improve your reputation.

Twitter Training for business - What you need to know

Twitter continues to grow astonishingly fast. A recent New York profile of co-founder Evan Williams revealed that Twitter now has 175 million registered users, up from 145 million users in September 2010. With that many users and new ones continuing to sign up on a minute by minute basis, it is a tool that no-one running a small business can afford to ignore.

If you are one of those people who own and manage a small business, realise the importance of using social media, yet don't know where to start, twitter training might be the answer. The Twitter training will help you and your business maximise the opportunity Twitter represents and start to grow your online presence.

The Twitter training will focus on things like building brand awareness, engaging and retaining customers, generating interest and increasing the reach of your business. Twitter has become part of everyday life for many people. Spending the time getting to grips with how it can help you now, while the medium is still fresh and ready to be exploited for business use, will be a solid investment in your company's future. Twitter Training will only enhance your skills and ensure that you are your team use your time and your tweets to maximum effect.