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Facebook Pages for beginners

Everyone's heard of social networking and no doubt the majority of people have at least had a go at one of the social media services available on the internet. However, it is becoming increasingly apparent that it is not only beneficial for businesses to also make use of these networks, but in fact it is essential for them to keep up with these new means of communication.

Facebook is one of the biggest social networking tools on the web and for businesses large and small the use of Facebook is key in keeping in touch with previous clients, partners and industry experts as well as sourcing new business and contacts.

Businesses signing up to Facebook will be able to make use of the many business orientated tools available on the site. Creating a Facebook business page will enable quick updates of product launches, promotions and new services via status updates which will reach everyone who has 'liked' the page.

Other tools available include social media feeds from other accounts, e.g. Twitter, customisable page appearance, an individual and customised URL and landing page and cross promotion of your own website. It is clear that using Facebook for business growth in the 21st Century is a key tactic to ensuring growth.

What is a Facebook Business Page?

Most people know that Facebook is a fun way of keeping in contact with friends but did you know that it is also a great way of maintaining a dialogue with your customers? With over 440 million users, using Facebook for business marketing is a great way of engaging new and current customers and subtly encouraging sales.

Any business can set up a business page on Facebook, which you can update with relevant information about your business and its products and any important company news and promotions. Then other Facebook users, both customers and potential customers, can subscribe to your Facebook page and your updates will be added to their 'News Feed'.

To maximise the number of subscribers you gain through this channel, your Facebook business page should include some information that will add value to the subscribers, while being relevant to your industry and products. For example, if you sell menswear, what about links to articles on the latest men's fashion trends? If your content is too 'salesy', you will find that you are putting off subscribers so a good balance is essential.

You will soon see that having a company presence on Facebook is a cost effective way to subtly market to millions of potential customers and increase brand awareness and sales.

Why is Facebook important for business?

Whether you love it or hate it it's not going to go away – yes we are talking about the Social Networking phenomena Facebook! And as it is a free way to advertise your business it makes sense to get yourself some Facebook training and start using the site to promote your business.

With millions of active users on the site from all over the world and new users joining all the time, Facebook is incredibly popular and can be an easy way to get your message out there. Facebook isn't just a social networking site for those with too much time on their hands many big companies are using Facebook for business, advertising their products and services to their fans.

Professionals are using the site all the time and the age demographic for the site is 25+ with plenty of users in the 30-40 age bracket using the site. If you are still wary you don't have to have a personal page with all your own information on you can simply set up a business page profile. It is very easy to start out on and once you've worked your way through the Facebook training tour you will be well on your way to promoting your business via this valuable social networking tool.